BA_TPBA116: Design Thinking for Business
About Course
- Design Thinking for Business equips learners with a human-centered approach to innovation, helping them solve complex business problems creatively.
- This course introduces the principles, tools, and frameworks of design thinking, emphasizing empathy, experimentation, ideation, and prototyping.
- Learners will apply these concepts to real-world business challenges, fostering
collaboration, innovation, and customer-centric decision-making across various industries and functions.
Upon successful completion of this course, students will be able to:
- Define the core principles and phases of the Design Thinking process.
- Apply empathy and user research techniques to uncover customer needs and pain points.
- Use ideation tools and methods to generate innovative business solutions.
- Develop and test prototypes to validate ideas and improve business offerings.
- Integrate design thinking into organizational strategies to enhance value creation and customer satisfaction.
Course Content
Module I
-
Topic 1: Introduction to Design Thinking and Innovation
08:02 -
LO1: Define the principles and stages of Design Thinking in a business context.
21:38 -
LO2: Explain the role of Design Thinking in driving innovation and competitive advantage.
18:55 -
LO3: Analyze real-world business problems suitable for Design Thinking approaches.
17:59 -
Topic 2: Empathy and User-Centered Research
08:29 -
LO1: Identify user needs, pain points, and motivations through empathy-based research methods.
12:46 -
LO2: Apply user-centered research techniques to gather qualitative insights.
19:42 -
LO3: Analyze user research data to inform problem understanding.
00:00 -
Topic 3: Defining the Problem: Framing and Reframing
07:34 -
LO1: Define problem statements using insights derived from user research.
16:29 -
LO2: Analyze business challenges by reframing problems from multiple perspectives.
14:25 -
LO3: Evaluate the clarity and relevance of problem definitions for innovation.
12:53 -
QUIZ I
-
Topic 4: Ideation Techniques and Creative Thinking
09:24 -
LO1: Apply ideation techniques to generate diverse solution ideas.
15:50 -
LO2: Differentiate between convergent and divergent thinking approaches.
14:14 -
LO3: Evaluate ideas based on feasibility, desirability, and viability.
18:20 -
Topic 5: Rapid Prototyping and Experimentation
07:45 -
LO1: Develop low-fidelity prototypes to represent business solutions.
14:33 -
LO2: Apply experimentation techniques to test assumptions quickly.
13:58 -
LO3: Analyze prototype feedback to identify improvement opportunities.
19:40 -
Topic 6: Testing and Iterating with Feedback
04:13 -
LO1: Conduct user testing to gather feedback on prototypes.
17:33 -
LO2: Analyze feedback data to identify patterns and insights.
10:35 -
LO3: Refine solutions through iterative testing and improvement.
18:59 -
QUIZ II
-
Topic 7: Storytelling for Impactful Business Solutions
04:12 -
LO1: Explain the role of storytelling in communicating business ideas.
17:55 -
LO2: Create compelling narratives to present design-led solutions.
08:13 -
LO3: Evaluate the effectiveness of stories in influencing stakeholders.
16:57 -
Topic 8: Design Thinking and Customer Experience (CX)
04:20 -
LO1: Analyze customer journeys to identify experience gaps and opportunities.
20:45 -
LO2: Apply Design Thinking principles to enhance customer experience strategies.
15:42 -
LO3: Evaluate CX improvements using user-centric metrics.
15:59 -
Topic 9: Business Model Innovation using Design Thinking
03:57 -
LO1: Analyze existing business models to identify innovation opportunities.
16:33 -
LO2: Design innovative business models using Design Thinking tools.
13:01 -
LO3: Evaluate proposed business models for sustainability and scalability.
08:59 -
Topic 10: Implementing Design Thinking in Organizations & Measuring the Impact of Design-Led Innovations
04:29 -
LO1: Explain organizational factors influencing Design Thinking adoption.
15:38 -
LO2: Apply Design Thinking practices within organizational processes.
07:11 -
LO3: Evaluate the impact of design-led innovations using qualitative and quantitative measures.
10:06 -
FINAL EXAM
