BA_TPBA116: Design Thinking for Business
About Course
- Design Thinking for Business equips learners with a human-centered approach to innovation, helping them solve complex business problems creatively.
- This course introduces the principles, tools, and frameworks of design thinking, emphasizing empathy, experimentation, ideation, and prototyping.
- Learners will apply these concepts to real-world business challenges, fostering
collaboration, innovation, and customer-centric decision-making across various industries and functions.
Upon successful completion of this course, students will be able to:
- Define the core principles and phases of the Design Thinking process.
- Apply empathy and user research techniques to uncover customer needs and pain points.
- Use ideation tools and methods to generate innovative business solutions.
- Develop and test prototypes to validate ideas and improve business offerings.
- Integrate design thinking into organizational strategies to enhance value creation and customer satisfaction.
Course Content
Module I
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Topic 1: Introduction to Design Thinking and Innovation
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LO1: Define the principles and stages of Design Thinking in a business context.
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LO2: Explain the role of Design Thinking in driving innovation and competitive advantage.
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LO3: Analyze real-world business problems suitable for Design Thinking approaches.
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Topic 2: Empathy and User-Centered Research
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LO1: Identify user needs, pain points, and motivations through empathy-based research methods.
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LO2: Apply user-centered research techniques to gather qualitative insights.
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LO3: Analyze user research data to inform problem understanding.
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Topic 3: Defining the Problem: Framing and Reframing
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LO1: Define problem statements using insights derived from user research.
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LO2: Analyze business challenges by reframing problems from multiple perspectives.
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LO3: Evaluate the clarity and relevance of problem definitions for innovation.
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QUIZ I
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Topic 4: Ideation Techniques and Creative Thinking
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LO1: Apply ideation techniques to generate diverse solution ideas.
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LO2: Differentiate between convergent and divergent thinking approaches.
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LO3: Evaluate ideas based on feasibility, desirability, and viability.
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Topic 5: Rapid Prototyping and Experimentation
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LO1: Develop low-fidelity prototypes to represent business solutions.
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LO2: Apply experimentation techniques to test assumptions quickly.
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LO3: Analyze prototype feedback to identify improvement opportunities.
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Topic 6: Testing and Iterating with Feedback
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LO1: Conduct user testing to gather feedback on prototypes.
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LO2: Analyze feedback data to identify patterns and insights.
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LO3: Refine solutions through iterative testing and improvement.
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QUIZ II
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Topic 7: Storytelling for Impactful Business Solutions
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LO1: Explain the role of storytelling in communicating business ideas.
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LO2: Create compelling narratives to present design-led solutions.
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LO3: Evaluate the effectiveness of stories in influencing stakeholders.
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Topic 8: Design Thinking and Customer Experience (CX)
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LO1: Analyze customer journeys to identify experience gaps and opportunities.
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LO2: Apply Design Thinking principles to enhance customer experience strategies.
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LO3: Evaluate CX improvements using user-centric metrics.
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Topic 9: Business Model Innovation using Design Thinking
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LO1: Analyze existing business models to identify innovation opportunities.
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LO2: Design innovative business models using Design Thinking tools.
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LO3: Evaluate proposed business models for sustainability and scalability.
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Topic 10: Implementing Design Thinking in Organizations & Measuring the Impact of Design-Led Innovations
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LO1: Explain organizational factors influencing Design Thinking adoption.
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LO2: Apply Design Thinking practices within organizational processes.
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LO3: Evaluate the impact of design-led innovations using qualitative and quantitative measures.
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FINAL EXAM
