BA_BADM400: Business Communication

About Course

This course focuses on introducing students to the theory and practice of technical communication, business communication, and professional writing.

Students will explore the similarities and differences between each type, when to apply each, and how to apply each form to achieve business objectives.

Understand the need for effective business communication.
Demonstrate effective organization, drafting, revision, editing, and presentation.
Participate in groups with emphasis on listening, critical thinking, argument, and discussion.
Distinguish between facts, assumptions, and opinions.
Synthesize information from a variety of different sources and document sources.
Apply the three basic communication forms effectively and confidently in practical business situations.
Analyze communication situations and audiences to make choices about the most effective and efficient way to communicate and deliver messages.
Apply business communication strategies and principles to prepare effective business communication.
Compose effective business correspondence.
Identify ethical, legal, cultural, and global issues affecting business communication.

Course Content

Module I

Topic 1: Audience and Purpose

04:00
LO1: Explain Business Communication and identify its key components

09:54
LO2: Demonstrate the ability to Communicate Professionally in various Business contexts

09:18
LO3: Explain how Business Communication skills are essential for Career Success

07:45
LO4: Describe how Audiences are involved in assessing Business Messages

09:54
LO5: Demonstrate proficiency in Audience analysis for effective message composition

15:26
LO6: Knowledge Check
Case Study: Audience and Purpose
Topic 2: Delivery Vehicles and Social Media

03:14
LO1: Identify the role of Social Media in Modern Business Communication

13:07
LO2: Explain how to create and manage Business-related Social Media Content

07:05
LO3: Analyze the impact of Social Media on Brand Reputation and Customer Engagement

06:05
LO4: Knowledge Check
Case Study: Delivery Vehicles and Social Media
Topic 3: Technical, Business, and Professional Writing

03:35
LO1: Explain the steps of Writing Process and understand their distinctive characteristics

09:44
LO2: Define the characteristics of Technical, Business, and Professional Writing

16:42
LO3: Compare examples of Professional Writing across various industries

11:54
LO4: Analyze how Clarity and Conciseness affect the effectiveness of Professional Writing

10:28
LO5: Knowledge Check
Case Study: Technical, Business, and Professional Writing
Topic 4: Collaborative Writing

03:34
LO1: List and explain the key elements of successful Collaboration

09:18
LO2: Describe the process of Collaborative Writing in a Professional Setting

18:29
LO3: Describe the effective Communication skills in Team Collaboration

07:44
LO4: Analyze the challenges and solutions for Remote and Virtual Collaboration

07:53
LO5: Knowledge Check
Case Study: Collaborative Writing
Topic 5: Persuasive Messages

02:54
LO1: Analyze the structure and components of effective Business Messages

08:05
LO2: Demonstrate the ability to deliver Persuasive Business Messages

06:26
LO3: Identify and overcome objections in Persuasive Messages

10:42
LO4: Knowledge Check
Case Study: Persuasive Messages
Topic 6: Research Information, Validation, Organization, and Documentation

03:45
LO1: Enumerate the prioritized considerations for Initiating and Planning Research Information

02:33
LO2: Explain the steps involved in Validating Information for Business Communication

03:13
LO3: Comprehend the significance of Organizing, Summarizing, and Documenting Information

12:34
LO4: Discuss the importance of Source Documentation in Professional Writing

02:33
LO5: Knowledge Check
Case Study: Research Information, Validation, Organization, and Documentation
Topic 7: Specification, Process, Procedure, Instructional, and Proposal Writing

03:50
LO1: Define key components of Process and Procedure Writing

13:49
LO2: Explain the purpose of Instructional Writing in a Business Context

14:23
LO3: Explain the different Strategies for crafting diverse Proposals

15:15
LO4: Analyze the effectiveness of detailed Specifications in Technical Documents

16:50
LO5: Knowledge Check
Case Study: Specification, Process, Procedure, Instructional, and Proposal Writing
Topic 8: Presentations

03:39
LO1: Define the elements of an effective Business Presentation

10:49
LO2: Discuss the 3P Strategy for Effective Presentation

14:41
LO3: Describe how to construct the different parts of any Presentation

12:31
LO4: Discuss how Participation is Important for Effective Presentation

09:04
LO5: Knowledge Check
Case Study: Presentations
Topic 9: Workplace Correspondence

03:49
LO1: Define different types of Workplace Correspondence and their purposes

08:54
LO2: Explain the proper tone and style for writing Formal and Informal Business Emails

08:16
LO3: Differentiate between effective and ineffective Workplace Memos

10:53
LO4: Analyze the impact of Professional Tone in Workplace Correspondence

07:19
LO5: Knowledge Check
Case Study: Workplace Correspondence
Topic 10: Revising and Proofreading

03:17
LO1: Define Revising and Proofreading in the Writing Process

14:09
LO2: Explain the importance of Revising to improve the Clarity of a Document

07:48
LO3: Demonstrate effective Proofreading techniques for Error-free Communication

09:18
LO4: Knowledge Check
Case Study: Revising and Proofreading
Module Based Quiz

About Course

What Will You Learn?

Course Content

Module I

Topic 1: Audience and Purpose

LO1: Explain Business Communication and identify its key components

LO2: Demonstrate the ability to Communicate Professionally in various Business contexts

LO3: Explain how Business Communication skills are essential for Career Success

LO4: Describe how Audiences are involved in assessing Business Messages

LO5: Demonstrate proficiency in Audience analysis for effective message composition

LO6: Knowledge Check

Case Study: Audience and Purpose

Topic 2: Delivery Vehicles and Social Media

LO1: Identify the role of Social Media in Modern Business Communication

LO2: Explain how to create and manage Business-related Social Media Content

LO3: Analyze the impact of Social Media on Brand Reputation and Customer Engagement

LO4: Knowledge Check

Case Study: Delivery Vehicles and Social Media

Topic 3: Technical, Business, and Professional Writing

LO1: Explain the steps of Writing Process and understand their distinctive characteristics

LO2: Define the characteristics of Technical, Business, and Professional Writing

LO3: Compare examples of Professional Writing across various industries

LO4: Analyze how Clarity and Conciseness affect the effectiveness of Professional Writing

LO5: Knowledge Check

Case Study: Technical, Business, and Professional Writing

Topic 4: Collaborative Writing

LO1: List and explain the key elements of successful Collaboration

LO2: Describe the process of Collaborative Writing in a Professional Setting

LO3: Describe the effective Communication skills in Team Collaboration

LO4: Analyze the challenges and solutions for Remote and Virtual Collaboration

LO5: Knowledge Check

Case Study: Collaborative Writing

Topic 5: Persuasive Messages

LO1: Analyze the structure and components of effective Business Messages

LO2: Demonstrate the ability to deliver Persuasive Business Messages

LO3: Identify and overcome objections in Persuasive Messages

LO4: Knowledge Check

Case Study: Persuasive Messages

Topic 6: Research Information, Validation, Organization, and Documentation

LO1: Enumerate the prioritized considerations for Initiating and Planning Research Information

LO2: Explain the steps involved in Validating Information for Business Communication

LO3: Comprehend the significance of Organizing, Summarizing, and Documenting Information

LO4: Discuss the importance of Source Documentation in Professional Writing

LO5: Knowledge Check

Case Study: Research Information, Validation, Organization, and Documentation

Topic 7: Specification, Process, Procedure, Instructional, and Proposal Writing

LO1: Define key components of Process and Procedure Writing

LO2: Explain the purpose of Instructional Writing in a Business Context

LO3: Explain the different Strategies for crafting diverse Proposals

LO4: Analyze the effectiveness of detailed Specifications in Technical Documents

LO5: Knowledge Check

Case Study: Specification, Process, Procedure, Instructional, and Proposal Writing

Topic 8: Presentations

LO1: Define the elements of an effective Business Presentation

LO2: Discuss the 3P Strategy for Effective Presentation

LO3: Describe how to construct the different parts of any Presentation

LO4: Discuss how Participation is Important for Effective Presentation

LO5: Knowledge Check

Case Study: Presentations

Topic 9: Workplace Correspondence

LO1: Define different types of Workplace Correspondence and their purposes

LO2: Explain the proper tone and style for writing Formal and Informal Business Emails

LO3: Differentiate between effective and ineffective Workplace Memos

LO4: Analyze the impact of Professional Tone in Workplace Correspondence

LO5: Knowledge Check

Case Study: Workplace Correspondence

Topic 10: Revising and Proofreading

LO1: Define Revising and Proofreading in the Writing Process

LO2: Explain the importance of Revising to improve the Clarity of a Document

LO3: Demonstrate effective Proofreading techniques for Error-free Communication

LO4: Knowledge Check

Case Study: Revising and Proofreading

Module Based Quiz

Final Exam

Final Exam Quiz: Business Communication

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