Diploma in Logistics and Supply Chain Management: Intro to Marketing [L]

What Will You Learn?

• Explain the role and importance of marketing in organizations and organizational strategy,
• Understand the role ethics and corporate social responsibility have in marketing,
• Determine if elements of the marketing strategy are consistent with one another,
• Use analytical and research methods for understanding the marketing environment and marketing strategy,
• Explain how marketing discovers and satisfies consumer needs and wants,
• Explain how the marketing mix affects a firm’s ability to compete in the marketplace,
• Describe how market orientation focuses on creating customer value, satisfaction, and customer relationships,
• Recognize how marketing activities differ for goods and services,
• Explain the importance of marketing in corporate strategy and planning,
• Explain how marketing both affects and is affected by the internal and external environments of an organization,
• Develop an effective marketing plan using a case study based on a current business.