BAD_BADM900: Marketing and Sales (Professional) - Taylor Pro College

BAD_BADM900: Marketing and Sales (Professional)

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About Course

This course surveys contemporary marketing and sales methodologies designed to achieve competitive advantage. Students will be introduced to the principles, concepts, and systems used in marketing and sales.

After the completion of this course, you will be able to delve into the following mentioned streams of Marketing and Sales

  • Market Research and Analysis
  • Digital Marketing and Social Media Strategies
  • Sales Techniques and Customer Relationship Management
  • Ethical Marketing Practices Interventions

What Will You Learn?

  • Summarize the position responsibilities found in marketing and sales units.
  • Distinguish marketing from sales and identify the issues that are affecting both.
  • Identify and describe the key components and steps in the creation of a target specific marketing and sales plan.
  • Describe the importance of relationship marketing.
  • Identify considerations for marketing products and services to different profiles of customers.
  • Describe market segmentation and how it differs from product segmentation.
  • Describe the role of advertising, public relations, and public relations in reaching new customers and maintaining and growing an existing customer base.
  • Conduct a market research survey.
  • Describe the value an ethical approach to marketing and sales.
  • Develop a target specific marketing and sales plan that incorporates the effective application of social media and SEO analytics.

Course Content

Module 1

  • Topic 1: Marketing v/s Sales
    02:38
  • LO1: Describe the Fundamental Distinctions Between Marketing and Sales
    22:35
  • LO2: Explain the Interdependence of Marketing and Sales
    18:12
  • LO3: Knowledge Check
  • Topic 2: Consumer Behavior
    03:08
  • LO1: Discuss the Fundamentals of Consumer Behavior
    16:55
  • LO2: Identify Factors Influencing Consumer Behavior
    15:05
  • LO3: Analyze Emerging Technological Trends in Consumer Behavior
    15:10
  • LO4: Knowledge Check
  • Topic 3: Target Marketing
    03:20
  • LO1: Define the Concept of Target Marketing
    16:36
  • LO2: Discuss Ethical Considerations in Target Marketing
    18:21
  • LO3: Explain Integrating Target Marketing with Business Goals
    13:24
  • LO4: Knowledge Check
  • Topic 4: Generating Demand
    03:18
  • LO1: Describe the Concept of Demand Generation
    20:29
  • LO2: Explore the Role of Branding in Demand Generation
    18:11
  • LO3: Explain the Relationship Between Demand and Sales
    12:43
  • LO4: Knowledge Check
  • Topic 5: Market Segmentation & Positioning Strategies
    03:12
  • LO1: Describe the Concepts of Market Segmentation and Positioning
    14:03
  • LO2: Explain the Effectiveness of Market Positioning Strategies
    13:55
  • LO3: Discuss the Key Bases for Market Segmentation Criteria
    13:32
  • LO4: Knowledge Check
  • Topic 6: Market Research and Planning
    03:32
  • LO1: Discuss the Role of Market Research in Decision-Making
    13:01
  • LO2: Understand the Essentials of Marketing Planning
    13:09
  • LO3: Explain Ethical Considerations in Market Research and Planning
    11:49
  • LO4: Knowledge Check
  • Topic 7: Distribution
    02:46
  • LO1: Identify the Concept and Types of Distribution
    08:59
  • LO2: Explain Global Distribution Networks
    25:04
  • LO3: Knowledge Check
  • Topic 8: Branding & Sales Process
    03:01
  • LO1: Discuss the Role of Branding in Sales
    10:30
  • LO2: Describe Strategies for Branding in Sales Communications
    11:53
  • LO3: Evaluate the Role of Technology in Branding and Sales
    08:33
  • LO4: Knowledge Check
  • Topic 9: Sales Goals
    03:17
  • LO1: Describe the Purpose of Sales Promotions
    08:46
  • LO2: Explain the Sales Goals and Their Importance
    13:02
  • LO3: Discuss Developing Strategies to Achieve Sales Goals
    10:13
  • LO4: Knowledge Check
  • Topic 10: Media Planning
    03:23
  • LO1: Discuss the Concept of Media Planning
    12:14
  • LO2: Explore Emerging Trends in Social Media Planning
    11:42
  • LO3: Describe Ensuring Ethical and Responsible Media Practices
    09:52
  • LO4: Knowledge Check
  • Topic 11: Marketing Information Systems
    03:11
  • LO1: Describe the Role of Marketing Information Systems
    11:24
  • LO2: Analyze the Role of Data in Marketing Decision-Making
    13:51
  • LO3: Evaluate the Impact of Technology on MIS
    08:51
  • LO4: Knowledge Check
  • Topic 12: Products and Services
    03:08
  • LO1: Describe the Concept of Products and Services in Marketing
    08:31
  • LO2: Explain the Product Life Cycle
    06:26
  • LO3: Discuss the Importance of Service Marketing
    09:27
  • LO4: Knowledge Check
  • Topic 13: Pricing and Sustainability
    03:10
  • LO1: Explore Various Pricing Strategies
    11:34
  • LO2: Examine Factors Influencing Pricing Decisions
    08:54
  • LO3: Discuss the Importance of Sustainability in Pricing Decisions
    11:52
  • LO4: Knowledge Check
  • Topic 14: Customer Relationship Management
    03:13
  • LO1: Describe the Role of Customer Relationship Management
    11:38
  • LO2: Evaluate CRM Technologies and Tools
    14:35
  • LO3: Assess the Impact of CRM on Business Performance
    13:47
  • LO4: Knowledge Check
  • Module Based Quiz

Final Exam

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