Topic 2: Consumer Behavior - Taylor Pro College
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Course Content
Module 1
0/69
Topic 1: Marketing v/s Sales
02:38
LO1: Describe the Fundamental Distinctions Between Marketing and Sales
22:35
LO2: Explain the Interdependence of Marketing and Sales
18:12
LO3: Knowledge Check
15:00
Topic 2: Consumer Behavior
03:08
LO1: Discuss the Fundamentals of Consumer Behavior
16:55
LO2: Identify Factors Influencing Consumer Behavior
15:05
LO3: Analyze Emerging Technological Trends in Consumer Behavior
15:10
LO4: Knowledge Check
15:00
Topic 3: Target Marketing
03:20
LO1: Define the Concept of Target Marketing
16:36
LO2: Discuss Ethical Considerations in Target Marketing
18:21
LO3: Explain Integrating Target Marketing with Business Goals
13:24
LO4: Knowledge Check
15:00
Topic 4: Generating Demand
03:18
LO1: Describe the Concept of Demand Generation
20:29
LO2: Explore the Role of Branding in Demand Generation
18:11
LO3: Explain the Relationship Between Demand and Sales
12:43
LO4: Knowledge Check
15:00
Topic 5: Market Segmentation & Positioning Strategies
03:12
LO1: Describe the Concepts of Market Segmentation and Positioning
14:03
LO2: Explain the Effectiveness of Market Positioning Strategies
13:55
LO3: Discuss the Key Bases for Market Segmentation Criteria
13:32
LO4: Knowledge Check
15:00
Topic 6: Market Research and Planning
03:32
LO1: Discuss the Role of Market Research in Decision-Making
13:01
LO2: Understand the Essentials of Marketing Planning
13:09
LO3: Explain Ethical Considerations in Market Research and Planning
11:49
LO4: Knowledge Check
15:00
Topic 7: Distribution
02:46
LO1: Identify the Concept and Types of Distribution
08:59
LO2: Explain Global Distribution Networks
25:04
LO3: Knowledge Check
15:00
Topic 8: Branding & Sales Process
03:01
LO1: Discuss the Role of Branding in Sales
10:30
LO2: Describe Strategies for Branding in Sales Communications
11:53
LO3: Evaluate the Role of Technology in Branding and Sales
08:33
LO4: Knowledge Check
15:00
Topic 9: Sales Goals
03:17
LO1: Describe the Purpose of Sales Promotions
08:46
LO2: Explain the Sales Goals and Their Importance
13:02
LO3: Discuss Developing Strategies to Achieve Sales Goals
10:13
LO4: Knowledge Check
15:00
Topic 10: Media Planning
03:23
LO1: Discuss the Concept of Media Planning
12:14
LO2: Explore Emerging Trends in Social Media Planning
11:42
LO3: Describe Ensuring Ethical and Responsible Media Practices
09:52
LO4: Knowledge Check
15:00
Topic 11: Marketing Information Systems
03:11
LO1: Describe the Role of Marketing Information Systems
11:24
LO2: Analyze the Role of Data in Marketing Decision-Making
13:51
LO3: Evaluate the Impact of Technology on MIS
08:51
LO4: Knowledge Check
15:00
Topic 12: Products and Services
03:08
LO1: Describe the Concept of Products and Services in Marketing
08:31
LO2: Explain the Product Life Cycle
06:26
LO3: Discuss the Importance of Service Marketing
09:27
LO4: Knowledge Check
15:00
Topic 13: Pricing and Sustainability
03:10
LO1: Explore Various Pricing Strategies
11:34
LO2: Examine Factors Influencing Pricing Decisions
08:54
LO3: Discuss the Importance of Sustainability in Pricing Decisions
11:52
LO4: Knowledge Check
15:00
Topic 14: Customer Relationship Management
03:13
LO1: Describe the Role of Customer Relationship Management
11:38
LO2: Evaluate CRM Technologies and Tools
14:35
LO3: Assess the Impact of CRM on Business Performance
13:47
LO4: Knowledge Check
15:00
Module Based Quiz
01:00:00
Final Exam
0/1
Final Exam: Marketing and Sales
01:15:00
BAD_BADM900: Marketing and Sales (Professional)
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