Archives: Assignments
Description.
Case Study: Managing Products and Brands
Case Study: Market Segmentation, Targeting and Positioning
Case Study: Developing New Products and Services
Case Study: Marketing Research: From information to action
Case Study: Consumer Behaviour
Case Study: Scanning the Marketing Environment
Case Study: Initiating the Marketing Process
Case Study: Personal Selling and Sales Management
Case Study: Onboard Service Etiquette
Case Study 1: “The Unhappy Passenger” Background: Sophie, a student in the flight attendant preparation program, is serving
