LO1: Identify the role of Social Media in Modern Business Communication - Taylor Pro College
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Course Content
Module I
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Topic 1: Audience and Purpose
00:00
LO1: Explain Business Communication and identify its key components
00:00
LO2: Demonstrate the ability to Communicate Professionally in various Business contexts
00:00
LO3: Explain how Business Communication skills are essential for Career Success
00:00
LO4: Describe how Audiences are involved in assessing Business Messages
00:00
LO5: Demonstrate proficiency in Audience analysis for effective message composition
00:00
LO6: Knowledge Check
15:00
Case Study: Audience and Purpose
15:00
Topic 2: Delivery Vehicles and Social Media
00:00
LO1: Identify the role of Social Media in Modern Business Communication
00:00
LO2: Explain how to create and manage Business-related Social Media Content
00:00
LO3: Analyze the impact of Social Media on Brand Reputation and Customer Engagement
00:00
LO4: Knowledge Check
15:00
Case Study: Delivery Vehicles and Social Media
15:00
Topic 3: Technical, Business, and Professional Writing
00:00
LO1: Explain the steps of Writing Process and understand their distinctive characteristics
00:00
LO2: Define the characteristics of Technical, Business, and Professional Writing
00:00
LO3: Compare examples of Professional Writing across various industries
00:00
LO4: Analyze how Clarity and Conciseness affect the effectiveness of Professional Writing
00:00
LO5: Knowledge Check
15:00
Case Study: Technical, Business, and Professional Writing
15:00
Topic 4: Collaborative Writing
00:00
LO1: List and explain the key elements of successful Collaboration
00:00
LO2: Describe the process of Collaborative Writing in a Professional Setting
00:00
LO3: Describe the effective Communication skills in Team Collaboration
00:00
LO4: Analyze the challenges and solutions for Remote and Virtual Collaboration
00:00
LO5: Knowledge Check
15:00
Case Study: Collaborative Writing
15:00
Topic 5: Persuasive Messages
00:00
LO1: Analyze the structure and components of effective Business Messages
00:00
LO2: Demonstrate the ability to deliver Persuasive Business Messages
00:00
LO3: Identify and overcome objections in Persuasive Messages
00:00
LO4: Knowledge Check
15:00
Case Study: Persuasive Messages
15:00
Topic 6: Research Information, Validation, Organization, and Documentation
00:00
LO1: Enumerate the prioritized considerations for Initiating and Planning Research Information
00:00
LO2: Explain the steps involved in Validating Information for Business Communication
00:00
LO3: Comprehend the significance of Organizing, Summarizing, and Documenting Information
00:00
LO4: Discuss the importance of Source Documentation in Professional Writing
00:00
LO5: Knowledge Check
15:00
Case Study: Research Information, Validation, Organization, and Documentation
15:00
Topic 7: Specification, Process, Procedure, Instructional, and Proposal Writing
00:00
LO1: Define key components of Process and Procedure Writing
00:00
LO2: Explain the purpose of Instructional Writing in a Business Context
00:00
LO3: Explain the different Strategies for crafting diverse Proposals
00:00
LO4: Analyze the effectiveness of detailed Specifications in Technical Documents
00:00
LO5: Knowledge Check
15:00
Case Study: Specification, Process, Procedure, Instructional, and Proposal Writing
15:00
Topic 8: Presentations
00:00
LO1: Define the elements of an effective Business Presentation
00:00
LO2: Discuss the 3P Strategy for Effective Presentation
00:00
LO3: Describe how to construct the different parts of any Presentation
00:00
LO4: Discuss how Participation is Important for Effective Presentation
00:00
LO5: Knowledge Check
15:00
Case Study: Presentations
15:00
Topic 9: Workplace Correspondence
00:00
LO1: Define different types of Workplace Correspondence and their purposes
00:00
LO2: Explain the proper tone and style for writing Formal and Informal Business Emails
00:00
LO3: Differentiate between effective and ineffective Workplace Memos
00:00
LO4: Analyze the impact of Professional Tone in Workplace Correspondence
00:00
LO5: Knowledge Check
15:00
Case Study: Workplace Correspondence
15:00
Topic 10: Revising and Proofreading
00:00
LO1: Define Revising and Proofreading in the Writing Process
00:00
LO2: Explain the importance of Revising to improve the Clarity of a Document
00:00
LO3: Demonstrate effective Proofreading techniques for Error-free Communication
00:00
LO4: Knowledge Check
15:00
Case Study: Revising and Proofreading
15:00
Module Based Quiz
01:00:00
Final Exam
0/1
Final Exam Quiz: Business Communication
01:15:00
BA_BADM400: Business Communication
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